Ten years back, nobody has imagined about social media impact in our social life, how it can influence our daily life and even influence our buying decisions. Social media marketing is the contemporary way of marketing and it focuses in new horizons and promoting new products and service to the people compare to conventional style of marketing.
Companies are changing their attitude towards their customers, selling products is not the task apart from that retaining the existing customers and satisfaction became an important task for the organization to place themselves in a position to increase the sales and profitability.
The social media are something which business owners cannot afford to neglect; a report published by Deloitte mentioned that consumer who use social media during their shopping process their chances is four time higher to make the purchases and 29% more likely to buy on the same day those using social media.
Social media become a tool for the organization to interact and track consumer’s behavior, its give the organization how to dealing with the changing consumer buying behavior. People use social media to know the review of the products and the services provided by the companies and which is shared by the real people based on their personal experience.
People use social media for every life to see and share their personal experience, speaking to one of the customers “Argha Chatterjee” who use online flower delivery portal to send flowers to his wife in his home town, he read reviews online share by his connected friends and customers and choose those product which is recommend by most customers.
According to Hubspot data, 71% of people are more likely to make a purchase online if the product or service comes recommended by others (Source: Forbes.com)
Social Media marketing used to advertise and marketers take advantage to create the strategies to promote the products and service to achieve higher sales number and reach to the consumer and apply the same strategy to the new customers which is tried and tested.